Websites aren’t evergreen. While your company’s site might have looked and performed perfectly back when it was first built, there’s a chance it’s not up to today’s standards. A website redesign could be the solution – from simple functional modifications to a complete overhaul of branding and design elements, there’s a solution for you.
Not sure your website needs a redesign? Here are five signs that might mean it does.
1. Users aren’t converting into leads or customers
A drop in conversions could be due to poor website design. You may want to consider the following:
- Are your calls-to-action clear, visible and engaging enough?
- Do your landing pages bring value?
- Are your signup forms too long?22
- Do you offer users too many, potentially confusing choices?
- Do your pages load quickly enough?
If you’re not seeing results, a redesign might be helpful. You need to ask yourself the right questions and figure out where your users are dropping off so you can adjust the pages accordingly.
2. You’re losing rank in search engine results
Did you know Google’s algorithm takes UX (user experience) into consideration? Seeing a sudden drop in your SERP rankings could mean the quality of your website isn’t up to users’ (and search engines’) standards.
Two of the most important things to keep in mind if you want to provide a positive user experience are your navigation bar and user journey. A redesign can help amend these to make them clearer and easier to follow.
3. You’re losing mobile visitors
Having a mobile-optimised website is absolutely essential. Over half of users visit websites on smartphones and tablets, and you might be losing them if your site doesn’t look right on mobile, or it’s too slow to use on a smaller screen. Also, websites which aren’t optimised for mobile are penalised by Google – so your site won’t show in search results on mobile, and end up losing even more potential traffic.
A website redesign could help you regain those customers by providing a responsive design which will adapt to the user’s screen size. This ensure that every button is in the right place no matter the size, and that navigation stays clear and easy to follow.
4. It looks outdated
Probably one of the most obvious reasons – if your website was first designed in the early 00s, or even just five years ago, it probably looks a little old-fashioned by now. Web design trends come and go, and users’ tastes change as they become more internet-savvy. Their first impression of your website matters, so don’t let it be a bad one just because you haven’t refreshed the look of your website in a few years!
Some outdated design trends you might want to get rid of include, sliding headers and sidebars.
5. It doesn’t represent your brand
So, maybe your website is perfect. It’s beautiful, functional, modern, optimised for mobile, and your conversion rates are soaring. But there’s still something bothering you: it’s not on brand.
Discussing your brand identity with an experienced design team will help you create a new website that matches your values and the brand image you want to show customers.
Get in touch with our web team to discuss your needs – they’re pros at (re)designing the perfect website for our clients.