Case study

ASDA Mobile

ASDA required an agency they would ultimately partner up with and deliver a 360 range of marketing solutions.

The roadmap consisted of a complete website redesign/build, full marketing activity and a pipeline to grow the product by eventually delivering the Handset Shop and a Mobile Application.

The ultimate objective was and still is to grow ASDA Mobile into one of the MVNO heavyweights on the market today.

The solution

We reviewed ASDA Mobiles current market presence and analysed their competitors to see what exactly can be improved on. We provided a comprehensive website review and recommendations in new designs that ultimately led us to the existing website build.

It is constantly evolving as we always are looking to develop new features that will improve the general site performance and user experience.

The marketing activity has gone from strength to strength over the years as most recently we have grown sim orders by 49% in 2021. Not only do we handle PPC through Google Adwords, but we also manage the ASDA Mobile social platform promotional activity.

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