Visitors want to convert, that’s why they came to your site, you
should make sure your site makes it easy and doesn’t do anything that
will put them off.

Here are a few no-brainers that a surprising number of sites get wrong:

  • Bad Navigation – make it easy for visitors to find what they are looking for
  • Hide your contact details
  • Make visitors fill out complicated forms
  • Make your pages cluttered
  • Ask for loads of information
  • Don’t show shipping costs up front
  • Use tiny, poor quality photos

Exactly what you need to do to increase your conversion rate will be
unique to your site, products, services and visitors, so how do you
know what to do? And more importantly how do you know whether the
changes you made work or not?

The answer to both of these questions is testing. Find potential
conversion rate problems with usability testing and then decide which
fixes work the best with A/B or multivariate testing. We’ll explain
these next.